Historically, Apple uses its significant consumer brand and hefty marketing budget to explain to consumers why they need its latest gadget. When Apple released the Apple Watch, there were many other smartwatches on the market, chasing a concept that had been around in cartoons and science fiction for decades.
#New vr headset windows#
Before the iPhone was released, the Blackberry had merged a wireless cellular internet connection and pocket computer into what is still called a smartphone, and other companies were building smartphones based on Microsoft's Windows Mobile system. Instead, it takes existing ideas and refines them in critical ways that make them a lot more appealing to consumers.īefore the iPod, there were several hardware MP3 players in the market. Apple breaks products into the mainstreamĪpple seldom invents something unprecedented. Here's why Apple could succeed where everybody else has failed. "That is a huge validation of what we have been doing to date, and we welcome that, because it's also good for the ecosystem." "It's good to see others get into this business, particularly Apple, who doesn't jump into markets too early," Magic Leap CEO Peggy Johnson told CNBC.
#New vr headset software#
By way of comparison, the Apple Watch sold millions in its first year.īut many people in the industry believe Apple's announcement will energize consumers and software developers and bring the technology closer to its ultimate promise: a headset you wear daily, as you go about your business, or perhaps a pair of lightweight glasses, helping you with contextual information. It could also be pricey, retailing for as much as $3,000, according to a note from TD Cowen analyst Krish Sankar, and could only sell in the hundreds of thousands in the first year. It's expected to have a 4K resolution screen for each eye and a powerful Apple-designed chip, according to TFI Securities analyst Ming-Chi Kuo. The most visible AR startup, Magic Leap, has changed management and refocused from making a consumer-oriented gaming device to developing a tool for a small set of industries.Īpple's headset is expected to be more powerful than what's out there - even current $6,500 VR headsets. Microsoft's Hololens, announced in 2014, had a high-profile deal to make headsets for the U.S. But since then, sales for existing VR headsets haven't been great, usage has been worse and the anticipated explosion in successful VR software companies hasn't happened.Īugmented reality, a related technology that shows computer graphics through pricey, specialized transparent lenses, has also failed to thrive.
When Facebook rebranded as Meta in October 2021, it drew attention to VR and the metaverse headsets could enable.
"Although the lackluster uptake of the AR/VR market and the transitory enthusiasm about the Metaverse create a backdrop of challenges, it is instructive to remember that Apple invents entire new categories that have the potential to disrupt existing markets and create entirely new markets," Bank of America analyst Wamsi Mohan wrote in a recent note. But it could also let users see and interact with the real world through high-powered cameras mounted on the device, a trick sometimes called passthrough or mixed reality.Īpple is launching its headset as the broader virtual reality industry sifts through what's been called a trough of disillusionment. The headset, according to reports, will feature high-definition screens in front of the user's eyes.
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